The Speakers
FEATURED INDUSTRY EXPERTS
Alan Berg
Sales and Marketing Strategies for Wedding Professionals
Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Knot (at the time, the largest wedding website), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Educator for WeddingPro from The Knot and WeddingWire. Alan speaks to thousands of entrepreneurs and business professionals every year through live and virtual presentations, small-group Mastermind Days and remote and on-site sales training. He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more. With more than 25 years in sales, marketing and sales management, Alan Berg is uniquely qualified to help wedding and event businesses succeed.
Kendra Ramirez
Ai Simplified
Kendra Ramirez, CEO of KR Digital, is globally recognized on the home page of LinkedIn.com, Women of Influence Award Winner, John Barrett Entrepreneur Vision Award recipient, Cincy Chic Woman of the Year, AMA Marketing Legend, best selling author of Marketing Fusion and Micro Shift books and a finalist for the Social Media Innovator of the Year. Since 2005, she has helped hundreds of organizations successfully leverage digital technologies. As an early adopter of innovative tools, Kendra's expertise makes her an invaluable resource for businesses seeking to thrive in today's competitive digital and AI landscape. Kendra has spent more than 15 years in technology companies as a change agent in sales, marketing and recruiting leadership for B2B clients.
My AI enewsletter https://kendratech.substack.com/
My website https://kendraramirez.com/
Christopher Shelley
An Amazing Wedding Day Experience
Chris Shelley turns the traditional wedding ceremony on its head, taking whatever people expect a ceremony to be, turning it inside-out and creating something unforgettable. Nobody creates hilarious, personalized, couple-specific love stories like Chris. Since 2011, he has been using his theatrical training and years of performing experience to captivate wedding guests. Chris is a Certified Life-Cycle Celebrant and author of the book Best Ceremony. Ever., published by The Countryman Press/W.W. Norton. He performs ceremonies through his company Illuminating Ceremonies. Chris has officiated several weddings on The Rachael Ray Show.
Doug Ziegler
The Art of Conversational Sales
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Doug Ziegler is an influential public speaker, renowned for his expertise in sales training. With a wealth of experience, Doug captivates audiences, igniting a spark of inspiration and equipping wedding pros with the tools they need to excel in the dynamic world of sales. With years of hands-on experience, Doug has become a leading authority in the art and science of selling. Drawing upon his extensive knowledge, Doug has developed a unique methodology based in openness and active listening. Through captivating storytelling and engaging anecdotes, Doug imparts the critical skills and mindset necessary for sustainable sales success. Get ready to be inspired, motivated, and equipped with the winning strategies of Doug Ziegler.
Pro-Panel
Get the answers to your most important questions from our panel of long time experienced pros from a variety of wedding categories and backgrounds.
Networking
Network with other experienced and newer wedding pros from your area and from other markets.
More Speakers & Topics to be Added Soon!
More presenters will be added soon. If you know of someone that would like to present a relative topic, have them contact us by email asap.
Topics include:
Responding to inquiries (and not getting ghosted)
Pricing and packages (packages vs a-la-carte; raising prices)
Ai Simplified
Google Reviews
Discounting vs negotiating
Website improvement
Selling more-profiting more-following up better
6 steps to wedding show success
Wedding Day Experience
Effective social media advertising
more coming soon
The Agenda
9:00 Registration and Networking
10:00 Welcome, Morning Sessions
Doug Ziegler - SOLD! How to close every time by selling the only product you’ll ever need… Yourself!
Alan Berg - Why Are They Ghosting Me? 4 Common Reasons Prospects Are Ghosting You
12:00 Lunch Provided
1:00 Afternoon Sessions
Kendra Ramirez - AI Simplified
Alan Berg - You Down With O.P.P.? - Obsessively Pricing for Profits
Wedding Shows, Open Houses, and Networking
5:00 Dinner On Your Own
6:30 Evening Sessions
Chris Shelley - Best Wedding Ever – Live!
Alan Berg - Stop Selling and Help Them Buy The Experience
8:30 Q & A
The Venue
Great Wolf Lodge Conference Center
2501 Great Wolf Dr., Mason OH 45040
The Conference Center at Great Wolf Lodge offers a large comfortable classroom style meeting space, unlimited free parking, and a delicous lunch included with your registration.
If you wish to book a room at Great Wolf Lodge and enjoy the waterpark with the family, they are offering a limited number of rooms at the low price of only $119 per night. Ask for the promo code when you register. But register soon before the room block sells out.
For dinner, there are an abundance of restaurants in the area.
Great Wolf Lodge is conveniently located next to Kings Island off of I-71 from either Kings Island Exit.
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Alexa Young, CA
